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Alloy report shows the revenue potential of embedded finance, but compliance challenges persist

NEW YORK, August 21, 2024 -- Alloy, the identity risk management company trusted by over 600 leading banks, credit unions and fintech companies, today released its 2024 State of Embedded Finance Report, a survey of over 50 decision-makers working at U.S.-based sponsor banks. The report found that while embedded finance programs drive significant revenue (over 50%) for sponsor banks, a majority (80%) of respondents reported that meeting embedded finance compliance requirements as a sponsor bank is challenging in the current environment. Alloy’s State of Embedded Finance Report comes at a time when sponsor banks in the U.S. face drastically increased regulatory scrutiny. According to data from Klaros Group, 25.6% of the FDIC’s formal enforcement actions have been directed at sponsor banks since the beginning of 2024. “Running a sponsor bank program is inherently complex because you have banks who are highly regulated working with companies that are often new, fast-growing, and creating entirely new ways for consumers to interact with money,” said Tommy Nicholas, CEO and co-founder of Alloy. “Despite the challenge, we’re already seeing sponsor banks respond to regulatory developments by investing in better controls, training, and adding to their compliance tech stack.”These recent compliance violations have resulted in financial consequences for sponsor banks: Alloy’s report found that 75% of sponsor banks have lost $100k or more due to compliance violations, with 39% reporting losses of $250K or more and 6% reporting losses of $1M or more. However, financial losses are far from the worst consequence of regulatory violations: decision-makers at sponsor banks rank reputational damage as the top consequence of mishandling fintech partners’ compliance. Alloy’s report found that sponsor banks’ top barriers to maintaining a compliant embedded finance program are 1) a lack of control over their fintech partners’ policy controls and 2) a lack of auditability of their fintech partners’ policy controls. Earlier this year, Alloy launched Alloy for Embedded Finance, a product that gives sponsor banks, electronic money institutions, and program managers in the U.S., U.K., and E.U. the ability to oversee the compliance policies of their fintech partners. Alloy for Embedded Finance directly addresses embedded finance providers’ need to have greater control and visibility into their fintech partners’ compliance programs. Today, Alloy also announced a new module within Alloy for Embedded Finance: Audit Access. Tools like Alloy for Embedded Finance are becoming more widely adopted by sponsor banks: Alloy’s report found that sponsor banks’ most likely course of action in response to regulatory scrutiny is investing in new compliance technology. “Using Alloy for Embedded Finance has been a game changer for our team,” said Teddy Gordon, Director of Data at Grasshopper Bank. “We can easily set KYC requirements for our fintech partners and then roll those policies out to our entire program all at once. We ensure we’re compliant across the board, and our fintech partners still get to manage their own risk tolerance.”Alloy’s State of Embedded Finance report was fielded from May 30th to June 5th, 2024 and includes respondents from sponsor banks in the U.S. with at least $2 billion assets under management (AUM). The report was conducted on behalf of Alloy by The Harris Poll, a global consulting and market research firm.For more insights, read the full report here. About AlloyAlloy solves the identity risk problem for companies that offer financial products. Over 600 banks, credit unions, and fintechs turn to Alloy’s end-to-end identity risk management platform to take control of fraud, credit, and compliance risks, and grow with confidence. Founded in 2015, Alloy is powering the delivery of great financial products to more customers around the world. Learn more at alloy.com. 

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Press Release

Alloy Appoints Kathryn Cook as Chief Marketing Officer To Fuel Company’s Rapid Growth

NEW YORK, July 2, 2024 -- Alloy, the identity risk management platform for companies that offer financial products, announced that Kathryn Cook has joined the company as its new Chief Marketing Officer (CMO) to support the company’s rapid, global growth. Cook joins the company following nine years at nCino (NASDAQ: NCNO), an Alloy partner and leader in cloud banking for the financial services industry. While at nCino, she helped lead the company’s global marketing and communications functions as it grew from an upstart to a leading provider of banking solutions and a publicly traded company.  “Over the last few years, Alloy has grown in almost every way possible. We’ve expanded globally, added capabilities with new products, extended both our reach and the strength of our network through strategic partnerships, and seen significant client adoption across banking and fintech,” said Tommy Nicholas, Co-founder and CEO of Alloy. “But in my eyes, we are only just getting started. I couldn’t be more thrilled to welcome Kathryn to the Alloy team as our first CMO and partner with her as we enter our next phase of growth.”Founded in 2015, Alloy is trusted to solve the identity risk problem for over 600 of the world’s top financial services companies, including Stash, Live Oak Bank, Grasshopper Bank, Ally, M&T, Carta, Ramp, and Shopify.Alloy has grown extensively over the last year, adding new solutions, partners, and clients. Recent highlights include: Added over 200 new clients, including 12 of the top 50 U.S. banks; Expanded presence in the U.K. with new hires, clients, and triple-digit revenue growth since launching in the U.K. market in 2022;Saw strong double-digit growth bolstered by newly launched solutions including Ongoing Fraud Monitoring and Alloy for Embedded Finance;Deployed over 50 new data product integrations across more than 30 partners to help clients stay ahead of the pace of fraud, with access to an ecosystem of over 200 data integrations. New partners include Enigma, Quantifind, and TrueBiz; Continued to add new technology partners including Lumin Digital and Origence; Alloy is also integrated with nCino, Narmi, MANTL, Apiture, Prelim, Baker Hill, Blend, and Treasury Prime. “Over the last nine years, Alloy has established itself as a leader in identity risk and fraud prevention solutions for innovative fintechs and financial institutions through its best-in-class products, people, and partnerships,” said Cook. “The pace of fraud continues to increase, and I believe Alloy has a massive opportunity to help organizations of all sizes, worldwide, fight fraud, manage compliance risks, and grow with confidence. I am thrilled to be joining the company at this exciting point in its trajectory, and I look forward to helping further advance Alloy’s bold mission and accelerate its growth.”  About AlloyAlloy solves the identity risk problem for companies that offer financial products. Today, over 600 banks and fintechs turn to Alloy’s end-to-end identity risk management platform to take control of fraud, credit, and compliance risk, and grow with confidence. Founded in 2015, Alloy is powering the delivery of great financial products to more customers around the world. Learn more at alloy.com. 

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Press Release

Alloy for Embedded Finance launches for banks and fintechs to collaboratively manage identity and compliance risk

NEW YORK, February 29, 2024 -- Alloy, the identity risk management company behind nearly 600 leading banks and fintech companies, today announced Alloy for Embedded Finance, a new product custom-designed for sponsor banks, BaaS providers, and their fintech partners to collaboratively manage identity risk and stay ahead of regulatory requirements.Oftentimes, sponsor banks have not had sufficient oversight or control over whether their fintech partners have adhered to the banks’ government-mandated compliance requirements. Alternatively, in models where sponsor banks have taken on all compliance responsibilities, they have often forced their fintech partners into a one-size-fits-all approach to compliance that doesn’t suit fintechs’ evolving risk needs and often adds unnecessary friction to their user experiences.Alloy for Embedded Finance solves these challenges. The new product leverages the strength of Alloy’s existing platform while introducing a new parent/child account configuration. Sponsor banks (or ‘parent accounts’) have the ability to designate different levels of autonomy and guardrails for each of their fintech partners (or ‘child accounts’), depending on how mature the fintech is, how much of the process the fintech wishes to own, and the risk appetites of both parties. With this construct, sponsor banks can seamlessly build compliance policies, then issue and enforce them to each of their fintech partners all at once. More mature or 'autonomous' fintechs can customize their controls on top of these baseline policies, giving them the flexibility to tailor risk measures that don't add unnecessary friction for end users. Regardless of the autonomy level a fintech partner has, their sponsor bank retains total oversight of their policies to ensure they are fully compliant.“Sponsor banks can't operate without controlling the CIP/KYC and AML/BSA policies of the fintechs in their program—recent enforcement actions make this clear,” said Tommy Nicholas, CEO and Co-founder at Alloy. “At the same time, risk programs that are ‘one size fits all’ result in terrible user experiences for fintechs that pride themselves on providing a frictionless interface. Alloy for Embedded Finance solves both sides of this problem.”Alloy for Embedded Finance arrives during a period of massive potential for the embedded finance industry: Ernst & Young predicts that the global embedded finance market across the entire value chain will grow to $606B by 2025. However, the industry has been plagued by compliance challenges, with regulators increasing pressure on sponsor banks to ensure their third-party partners meet compliance requirements. According to data from advisory firm Klaros Group, sponsor banks drew one-third of all formal enforcement orders by federal banking agencies in the fourth quarter of 2023. With regulatory attention unlikely to slow down, it is more critical than ever for sponsor banks and their fintech partners to work collaboratively to meet compliance requirements so they can truly capture the full potential of the embedded finance market. Alloy already works with many of the leading sponsor banks, BaaS providers, and fintechs in this space, including Grasshopper, Liberis, Treasury Prime, and Marqeta.Learn more about Alloy for Embedded Finance here.About AlloyAlloy solves the identity risk problem for companies that offer financial products. Today, nearly 600 banks and fintechs turn to Alloy’s end-to-end identity risk management platform to take control of fraud, credit, and compliance risks, and grow with confidence. Founded in 2015, Alloy is powering the delivery of great financial products to more customers around the world. Learn more at alloy.com.  

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