Intelligent credit decisioning starts with Alloy
Alloy’s network of 270+ data solutions let you combine traditional credit scores with alternative underwriting data, so financial organizations can approve more applicants and grow their lending portfolios with confidence.
Schedule a Demo-
Alloy helps Earnest optimize customer onboarding and underwriting to boost conversion rates
-
56%
Increase in automated approval rate
-
89%
Decrease in time to make a credit policy change
Credit decisioning powered by always-on identity verification
From loan origination through ongoing portfolio management, Alloy unifies identity-related risk signals with credit data on one platform, so your team has the real-time insights to approve more applicants, expand lending opportunities, and monitor portfolio health at scale.
UNIFIED DECISIONING
KYC/KYB, fraud, and credit decisioning in one dashboard
Alloy consolidates KYC/KYB, fraud, and credit application data in a single dashboard, so your team can move applicants from identity verification through credit evaluation without switching systems.
ALLOY JOURNEYS
Transform complex credit policies
Turn your credit policies into automated workflows without writing code. Build everything from basic rules to complex matrix models, import custom models, or use Alloy Journeys to link multiple workflows into a single configuration that reduces customer friction.
EXPANSIVE DATA SOLUTIONS
Increase approval rates with alternative data
Choose from credit bureau, business credit data, and alternative credit data solutions — including transactional bank data, cash flow data, employment verification, and utility payment history — so you can confidently underwrite new customer segments, increase approval rates, and bring financial products to more people.
ALLOY'S TESTING SUITE
Test and iterate for optimal performance
Backtest workflow changes before they go live, A/B test different versions to see which performs better, or shadow test a new policy alongside current ones. Every option is validated before it reaches customers, so every change you ship performs the way you expect.
- { const el = document.getElementById('tab-lg-326546-1'); if (el) window.scrollTo({ top: el.getBoundingClientRect().top + window.scrollY - 240, behavior: 'smooth' }) })" :aria-selected="activeSection === 1" > UNIFIED DECISIONING
- { const el = document.getElementById('tab-lg-326546-2'); if (el) window.scrollTo({ top: el.getBoundingClientRect().top + window.scrollY - 240, behavior: 'smooth' }) })" :aria-selected="activeSection === 2" > ALLOY JOURNEYS
- { const el = document.getElementById('tab-lg-326546-3'); if (el) window.scrollTo({ top: el.getBoundingClientRect().top + window.scrollY - 240, behavior: 'smooth' }) })" :aria-selected="activeSection === 3" > EXPANSIVE DATA SOLUTIONS
- { const el = document.getElementById('tab-lg-326546-4'); if (el) window.scrollTo({ top: el.getBoundingClientRect().top + window.scrollY - 240, behavior: 'smooth' }) })" :aria-selected="activeSection === 4" > ALLOY'S TESTING SUITE
KYC/KYB, fraud, and credit decisioning in one dashboard
Alloy consolidates KYC/KYB, fraud, and credit application data in a single dashboard, so your team can move applicants from identity verification through credit evaluation without switching systems.
Transform complex credit policies
Turn your credit policies into automated workflows without writing code. Build everything from basic rules to complex matrix models, import custom models, or use Alloy Journeys to link multiple workflows into a single configuration that reduces customer friction.
Increase approval rates with alternative data
Choose from credit bureau, business credit data, and alternative credit data solutions — including transactional bank data, cash flow data, employment verification, and utility payment history — so you can confidently underwrite new customer segments, increase approval rates, and bring financial products to more people.
Test and iterate for optimal performance
Backtest workflow changes before they go live, A/B test different versions to see which performs better, or shadow test a new policy alongside current ones. Every option is validated before it reaches customers, so every change you ship performs the way you expect.
Automate ongoing credit checks
Grow accounts
Create expansion opportunities
Without Alloy
Existing customers who have reduced their credit risk since onboarding stay on the same terms indefinitely, leaving revenue on the table.
With Alloy
Identify existing customers who qualify for upsell and cross-sell opportunities and extend offers at the right time, accelerating growth.
Personalize offers
Deliver tailored credit experiences
Without Alloy
Customers receive generic offers that don't reflect their actual financial profile, leading to lower conversion and weaker relationships.
With Alloy
Personalize pre-qualified offers to each customer's specific needs for a seamless and convenient experience for them and higher conversion rate for you.
Protect revenue
Reduce risk of default
Without Alloy
Changes in customer behavior go unnoticed until a payment is missed, leaving your team to manage defaults reactively rather than getting ahead of them.
With Alloy
Monitor customer behavior to better detect and reduce default risk, avoiding negative impacts to revenue.
Monitor health
Improve portfolio health
Without Alloy
Portfolio health is evaluated manually and periodically at best, leaving gaps between reviews when conditions can shift significantly.
With Alloy
Improve operational efficiency and track the health of your portfolio at scale. Alloy continuously assesses your portfolio and intelligently routes applicants based on their behavior through the appropriate pre-configured decisioning logic.
Create expansion opportunities
Without Alloy
Existing customers who have reduced their credit risk since onboarding stay on the same terms indefinitely, leaving revenue on the table.
With Alloy
Identify existing customers who qualify for upsell and cross-sell opportunities and extend offers at the right time, accelerating growth.
Deliver tailored credit experiences
Without Alloy
Customers receive generic offers that don't reflect their actual financial profile, leading to lower conversion and weaker relationships.
With Alloy
Personalize pre-qualified offers to each customer's specific needs for a seamless and convenient experience for them and higher conversion rate for you.
Reduce risk of default
Without Alloy
Changes in customer behavior go unnoticed until a payment is missed, leaving your team to manage defaults reactively rather than getting ahead of them.
With Alloy
Monitor customer behavior to better detect and reduce default risk, avoiding negative impacts to revenue.
Improve portfolio health
Without Alloy
Portfolio health is evaluated manually and periodically at best, leaving gaps between reviews when conditions can shift significantly.
With Alloy
Improve operational efficiency and track the health of your portfolio at scale. Alloy continuously assesses your portfolio and intelligently routes applicants based on their behavior through the appropriate pre-configured decisioning logic.
FAQs
-
How does Alloy streamline credit decisioning?
Alloy streamlines the lending process by bringing KYC, fraud detection, and credit evaluation into a single platform, so risk and compliance teams control every stage of the decisioning process from one place. Business rules and credit policies, from scorecards to complex matrix models, translate into configurable workflows through a no-code interface. This enables real-time decisions on loan applications with logic that risk and compliance teams can adjust as market conditions and regulations evolve.
The platform connects via API to 270+ data solutions, including traditional credit bureaus and alternative data providers, so teams can optimize workflows around the data that best fits their risk models. Applications that meet policy thresholds are approved automatically; those that need closer attention are routed to manual review.
Alloy's end-to-end credit decisioning software functionality covers the full lending relationship, extending beyond origination to line management and product remarketing to existing customers, so financial organizations can grow the lending relationship long after a customer is approved. -
Can Alloy help verify thin-file or new-to-credit applicants?
Bureau data alone leaves gaps for a significant portion of creditworthy applicants. Alloy addresses this by connecting to alternative data sources, including cash flow analyses, employment verifications, and utility payment histories, alongside traditional credit scoring, building a more complete picture of each applicant's creditworthiness.
For borrowers with limited credit history, including new immigrants, young adults, and people rebuilding credit, financial behavior data more accurately capture actual risk than a bureau score alone. Alloy connects lenders to multiple scoring models and a broader set of signals than bureau data alone provides, enabling them to evaluate applicants more accurately and expand access to financial services for people who qualify. -
What credit risk assessment data sources does Alloy connect to?
Alloy strengthens credit risk assessment with a network of 270+ data solutions, including all three major U.S. credit bureaus: Equifax, Experian, and TransUnion. For alternative credit data, Alloy works with complementary data providers such as Nova Credit, Argyle, Plaid, and Codat, covering transactional banking, income verification, rental payment history, and fraud signals.
The breadth of Alloy's network means banks, credit unions, and fintechs can build credit risk models around the data that best reflects their customer segments. Alloy's open integrations make it practical to build a scalable credit decisioning program and bring in new providers as needs grow. -
How does Alloy ensure fair and compliant credit decisions?
Every credit decision Alloy makes is fully logged and auditable. Audit trails capture what data was reviewed, what policy triggered the outcome, and why each applicant was approved or denied, giving compliance and legal teams the documentation they need for regulatory compliance without building it manually.
The platform translates credit underwriting policies into decisioning workflows that capture your decision logic and strategies directly, so the decisioning process is consistent across every application. Real-time data flows into every decision, keeping credit risk management practices current and demonstrable to regulators as requirements evolve. Organizations control the policies; Alloy enforces them at scale. -
How can Alloy improve loan approval rates without increasing fraud risk?
The more complete your view of an applicant, the better your lending decisions. Alloy expands what's visible at the point of risk decisioning by combining alternative data, advanced analytics, and fraud signals during credit evaluation, supporting smarter, data-driven decisions across a broader range of loan applications.
Alloy draws on cash flow, employment history, and behavioral signals alongside bureau data, giving financial organizations a more complete view of each applicant's risk profile and supporting more confident lending decisions.
Beyond origination, Alloy tracks how customer risk profiles evolve, identifying who qualifies for expanded credit and when. Line management and product remarketing decisions are grounded in current behavior, so financial organizations can grow revenue from their existing portfolio with the same confidence as new originations.