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Alloy and CLEAR partner to enable a new wave of identity verification options for financial services

Clear partnership blog

Since 2015, Alloy has been empowering businesses with solutions that simplify and improve the identity verification experience for our customers, starting at onboarding and continuing through the entire customer lifecycle. Now, Alloy is joining forces with CLEAR to streamline identity verification and KYC for financial institutions. By leveraging CLEAR's cutting-edge consumer-facing identity solution — trusted by more than 25 million users — financial services companies can provide their customers with a familiar and reliable identity verification experience through Alloy’s platform. 

Alloy clients can implement CLEAR's Secure Identity Network in their new customer onboarding workflows to seamlessly and securely verify users. On the front end, a customer is presented with CLEAR as a verification option. For existing CLEAR Members, the verification is as simple as snapping a selfie. For customers who have never interacted with CLEAR, the one-time process is quick – customers upload a government-issued ID and take a selfie and future verifications will only take seconds. By connecting an individual’s biometrics with data from the first interaction, CLEAR continues to conduct necessary checks in the background with every verification touchpoint.

Ongoing authentication through CLEAR poses less friction than re-verification

What makes CLEAR unique is that they can also be leveraged as a step-up method in the Alloy platform when potentially risky identities or activities present themselves throughout the entire customer lifecycle. Key customer actions that have a higher level of risk, like account recovery and payment issuing, present the opportunity to re-authenticate a customer without introducing unnecessary levels of friction. 

By authenticating a customer using the same service, financial institutions can bypass lengthy verification processes and minimize the amount of personal information shared across platforms. Introducing frictionless authentication touchpoints unlocks the opportunity for financial institutions to target identity fraud, account takeover, and P2P payment fraud.

Today, CLEAR’s services are included in Alloy’s codeless SDK. Financial institutions can easily implement CLEAR’s solution to support step-up authentication in both onboarding and ongoing monitoring workflows. Not only does this remove additional costs of adopting new technology and remove the need for additional development work, but it also provides a safe and seamless customer experience.

Alloy and CLEAR make onboarding easy

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