Report

2024 State of Embedded Finance Report

Looking at the year’s top trends in embedded finance risk management and compliance

Alloy surveyed more than 50 professionals at financial institutions operating bank sponsorship programs in the United States to learn how their businesses are responding to compliance challenges in embedded finance.

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We’ve highlighted five key insights from the report below.

1. Over half of sponsor banks' deposits and revenue come from embedded finance partnerships.

Partnerships between banks and fintechs are a cost-efficient approach to catalyze growth through increased deposits, seamless UI, and accelerated innovation.

2. As regulatory scrutiny grows, embedded finance partnerships are becoming harder to maintain.

The embedded finance boom resulted in many banks testing the waters of bank sponsorship programs. As the complexity of managing these programs grows, we may see sponsor banks with less sophisticated embedded finance programs and tech stacks leave the space entirely.

3. Respondents cite reputational damage as the top consequence of compliance violations.

Reputational damage often results in increased regulatory scrutiny, including more frequent examinations and document requests. This heightened oversight can strain resources and pose ongoing operational challenges.

4. 90% of financial institutions face challenges when meeting compliance requirements as a sponsor bank.

Lack of control and audibility over fintech partners’ policy controls were cited as top challenges to meeting compliance requirements. Managing compliance across multiple jurisdictions and adapting to evolving regulatory changes were also top concerns. 

5. 94% of respondents say they plan to invest in new compliance technology to help them manage their embedded finance partnerships.

As attention surrounding compliance missteps has grown over the past few years, there are new tech solutions available to help bridge the gap between sponsor banks and fintechs.

Download the full 2024 State of Embedded Finance Report

Respondents included 51 decision-makers from financial institutions operating bank sponsorship programs in the United States.

Surveys were conducted by The Harris Poll, a leading survey platform for over 60 years.

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