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Alloy boosts identity decisioning capabilities by 400% using Amazon Web Services

Feb 25, 2025, 09:00 ET

NEW YORK, February 25, 2025 -- Leveraging products from Amazon Web Services (AWS), Alloy’s identity and fraud prevention platform can now decision on more than eight billion financial events per month, an increase of more than 400%. Alloy, a fast-growing company that enables global financial institutions and fintechs to manage identity risk, has added nearly 200 new clients in the last year alone and was recently named to the Forbes Fintech 50 for the third consecutive year. The company has used AWS since its inception to ensure that it is able to scale its infrastructure alongside the growth of its business. 

“As Alloy and our clients grow, we need to be able to support an increased number of decisioning events,” said Charles Hearn, CTO and co-founder of Alloy. “At every stage of our growth, AWS has helped us to ensure we not only maintain the capacity for today, but also can easily scale for tomorrow.”

To increase decisioning capabilities, Alloy leveraged Amazon Aurora Serverless, Amazon DynamoDB, and Amazon Simple Storage Service (Amazon S3) to support the creation of a data layer that can ingest 3,200 events per second per customer. As a result, Alloy can now compute approximately 1,200 real-time decisions per second, and onboard approximately 600 entities per second. To optimize database usage so that thousands of servers could be safely scaled during peak load, Alloy uses Amazon RDS Proxy, a fully managed, highly available database proxy that makes applications more scalable, more resilient to database failures, and more secure.

“Over the course of this project, the Alloy team’s commitment to scaling alongside their clients was incredibly clear,” said Yan Leshinsky, vice president of Amazon Aurora at AWS. “We’re thrilled Alloy has chosen AWS to power their increased decisioning capabilities as they help more financial institutions all over the world build better and safer products.”

Alloy’s current clients include some of the world’s largest financial institutions and fintechs, including Navy Federal Credit Union, Ally Bank and Carta. Alloy works with 25% of the top 50 banks in the U.S., including a top five bank, and six of the top 10 credit unions.

About Alloy

Alloy provides an identity and fraud prevention platform that enables global financial institutions and fintechs to manage identity risk so they can grow with confidence. Over 600 of the world’s largest financial institutions and fintechs turn to Alloy’s end-to-end platform to access actionable intelligence and the broadest network of data sources across the industry, as well as stay ahead of fraud, credit, and compliance risks. Founded in 2015, Alloy is powering the delivery of great financial products to more customers around the world.

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