The Future is Embedded: Adapting to the New Age of Banking as a Service

Join an expert panel featuring Tommy Nicholas, Co-Founder & CEO of Alloy; Lauren McCollom, Director of BaaS at Grasshopper Bank; and Mark Vermeersch, Chief Platform Officer at Treasury Prime. They'll discuss the current BaaS landscape and chart the exciting trajectory of sponsor banking.

Recorded on March 13, 2024 at 2PM EST / 11AM PST

Join us as our panelists dive into the evolving landscape of banking, fintech partnerships, and the challenges faced by both incumbents and challengers. During the webinar, they'll explore key topics including:

  • Bank as regulator: Understanding the role of banks in regulating their fintech partners, akin to government regulators.
  • Macro trends driving embedded finance: Explore the driving forces behind the surge in embedded finance and banking-as-a-service over the past year.
  • Challenges in setting up and scaling programs: Discover the biggest hurdles faced in establishing and expanding banking programs.
  • Navigating the fintech winter: Understand the impact of shifting valuations and funding availability on fintechs and banks, and explore the opportunities amid changing dynamics.

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Tommy Nicholas
Co-Founder and Chief Executive Officer, Alloy

Tommy is the co-founder and CEO of the identity risk management company Alloy. After graduating from the University of Virginia, Tommy began his career as a software developer. He met co-founder Laura Spiekerman and Charles Hearn when the three were working at a payments startup, where they recognized the need for a better tool to connect banks and fintech companies to sources of KYC, AML, and other compliance data. Together, they co-founded Alloy, and today over 500 banks and fintechs turn to Alloy to take control of fraud, credit, and compliance risk, and grow with the clearest picture of their customers.



Lauren McCollom
Director, Banking as a Service, Grasshopper Bank

As Director of Banking as a Service, Lauren McCollom leads the Bank’s efforts to establish mutually beneficial partnerships with financial technology and neobank companies by offering a variety of financial tools and solutions for the consumption of the fintech’s clients. During her 17-year commercial banking career, Lauren has worked alongside entrepreneurs to solve complex problems and ultimately help them build great companies. While working at Wells Fargo, and later at Square 1 Bank, she was instrumental in the formation and growth of the Startup Services groups where her skills in working with the investor community along with portfolio companies were leveraged. Lauren graduated from UC Davis and lives in the Bay Area with her husband and two children.


Mark Vermeersch
Chief Platform Officer, Treasury Prime

In his role leading strategy and product, Mark is responsible for Treasury Prime’s partnership and product strategy. Mark joined Treasury Prime from fintech lender Affirm where he led product across Anywhere Financing and the Virtual Card Platform and enabled core product partnerships. Prior to Affirm, Mark was general manager and product manager for Silicon Valley Bank’s API platform. Mark started his career in institutional and hedge fund investing before transitioning to product and adjacent roles in tech, including a stint at Google. Mark holds a B.B.A. in Finance from the University of Notre Dame, an M.B.A. from The University of Chicago Booth School of Business, and a M.S. in Product Design and Development from Northwestern University.