Well Being

The Cooking Channel Is Taking Vegan Mainstream (Hopefully) With Jason Wrobel’s “How To Live To 100”

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If the slate of vegan celebrities, cookbooks, restaurants, and chefs isn't enough to push it over the tipping point, The Cooking Channel is doing their part to push veganism into the mainstream this Sunday, with their new show, "How To Live To 100." Led by celebrity vegan chef, Jason Wrobel (whose Youtube videos are already a sensation online), the show could be more than just a resolution-helper for the temporarily healthy: It really is the first big cooking show to center around veganism--not weight loss or cutting calories with aspartame--and we're hoping that it succeeds.
If the slate of vegan celebrities, cookbooks, restaurants, and chefs isn't enough to push it over the tipping point, The Cooking Channel is doing their part to push veganism into the mainstream this Sunday, with their new show, “How To Live To 100.” Led by celebrity vegan chef, Jason Wrobel (whose Youtube videos are already a sensation online), the show could be more than just a resolution-helper for the temporarily healthy: It really is the first big cooking show to center around veganism–not weight loss or cutting calories with aspartame–and we're hoping that it succeeds.

In a recent interview with Eco Vegan GalWhitney Lauritsen, Wrobel explains that he sees the show as a “first step in bringing longevity ingredients, simple plant-based recipes, and getting people excited about making this food, trying it maybe for the first time, and introducing a mainstream audience to a more healthful fun and exciting way of eating.” He says that each half hour episode will be “part cooking show meets sitcom” and will also involve him going into other restaurants and making healthier, vegan versions of their classic recipes. He also adds that he'll be making vegan recipes and raw food recipes, using organic and non-GMO ingredients.

Several YouTube channels and websites have taken a stab at all of the above, but this time we'll be seeing it on a major TV network. The Cooking Channel was created as a “hip” spinoff of the Food Network–no Paula Deen or Guy Fieri–but it's by no means a healthy living network, so the introduction of an entirely plant-based show is definitely a big step towards bringing vegan cooking to a mainstream audience, like Wrobel says. And, for those of us who are already hooked on kale salad and raw lasagna, this might just be the antidote to all the bacon and burgers we're stuck watching on our other favorite cooking shows.

Can't wait to watch.

Check out Eco Vegan Gal's interview with Wrobel for more info about the show:

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Photo: The Cooking Channel

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