Eating “Right” With Kellogg’s: A Look Back Through Special K Ad History
Emilie Littlehales takes down the “Special K diet challenge” as little more than a marketing sham to convince dieters two-thirds of their meals should have a Special K logo. It sells a version of healthy eating that's expensive and incomplete but appeals to busy women's aspirations of thinness and simplicity. Kellogg's actually has a long history of pushing its breakfast products with appeals to Americans' health and vanity.
A look back through Special K and Kellogg's cereal ads over the past 60 years shows the overarching message—cereal is a health food (and eating it will make you skinny—hasn't changed, even if the specific nutritional messages or tone of the weight loss enticements has.