Well Being

PETA’s Porn Star Boyfriend Ads Yet More Bad PR For Vegans

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PETA s Porn Star Boyfriend Ads Yet More Bad PR For Vegans image1 jpg

Ugh. PETAwhose ads I am generally no fan of—has a new campaign about how going vegan will turn you into a porn star in bed. Some folks have complained that the “girlfriend” in PETA’s “Boyfriend Went Vegan” ad looks like a victim of domestic abuse or sexual violence. I’m just offended by how terrible PETA’s ad copy is. The organization continues to be an embarrassment to vegans, vegetarians and serious animal rights activists.

The woman above is “Jessica.” The ad’s narrator informs us that she suffers from: “BWVAKTBOOM, ‘Boyfriend Went Vegan and Knocked the Bottom Out of Me,’ a painful condition that occurs when boyfriends go vegan and can suddenly bring it like a tantric porn star.”

Hence the neck brace, I guess. ‘Knocked the bottom out of’ is a new one for me.


Seriously, why? A growing number of mainstream nutritionists, doctors and chefs are pushing veganism and vegetarianism as the cure for the common American diet. Celebrities are embracing veganism. Documentaries like “Forks Over Knives” and “Food Inc.” tout eating less meat for animal welfare and environmental reasons. Yet PETA—with it’s weird mix of shock tactics, naked ladies and ads like the one above—still remains one of the most visible and widely conjured symbols of American vegetarian and veganism. And this is the kind of thing they think attracts people to vegan living: