Well Being

Cheese Is A Health Food Now, According To Professional Nutritionists (Who May Or May Not Have Been Paid To Say This)

By  | 

Cheese Is A Health Food Now  According To Professional Nutritionists  Who May Or May Not Have Been Paid To Say This  kraft singles 640x430 jpg

It’s pretty impossible not to love cheese — unless you are lactose intolerant, and in that case, I’m sorry. But everyone else knows that cheese is delicious. It goes well grilled on bread, melted onto nachos, as an extra layer on our hamburgers, and even sprinkled in our salad.

Cheese lovers (aka, everyone) will be delighted to hear that cheese — Kraft Singles, to be exact — is now a health food. And no, I’m not kidding.

The processed cheese, that comes in individually-wrapped singles, is the first food to receive the new “Kids Eat Right” label — a new campaign meant to raise awareness that American kids aren’t getting enough dairy, calcium and vitamin D. The stamp of approval, issued by the Academy of Nutrition and Dietetics, is designed to help families make healthier decisions in the grocery store.

While I love me some Kraft Singles (perfect for grilled cheese!), this news has been met with skepticism, and perhaps even some eye rolls. It’s not that people don’t love cheese, because they do. And it’s not because they don’t see this as an opportunity and/or excuse to eat more cheese, because I’m sure they’ve thought of that, too. The slanty face emoji outlook on the “Kids Eat Right” Campaign is because there are strong financial ties between the Academy of Nutrition and Dietetics and big food companies, like Kraft.

Essentially, this whole “eat more cheese” thing could just be a gimmick, or a sponsored (but not really sponsored) campaign by Kraft.

Marion Nestle, Ph.d, M.P.H., a professor in the department of nutrition, food studies and public health at NYU, shared the news on her site Food Politics, and explained: “Kraft is well known as a sponsor of AND. Such seals are usually money-raising gimmicks. I’m wondering if ‘proud supporter of’ means that Kraft pays AND for use of this seal. If so, I’d like to know what the seal costs.”

By FDA’s standards, Kraft isn’t even allowed to refer to their Singles as “cheese” because they aren’t even made with 51 percent of real cheese. They’re actually a “pasteurized prepared cheese product,” which sounds scary and less like I want grilled cheese now.

However you slice it (LOL), it appears that this is yet another label (organic, all-natural, etc) we can’t trust — or even fully understand.

(Image via Shutterstock)