Booze It Up: Women Taste Beer More Accurately
We don't know for sure, but we'd say that 99% of all beer commercials are aimed at men, since men are bigger beer consumers than women. But actually, women seem to be better at tasting beer. Women can detect bad-tasting chemicals in beer, and are more sensitive to the levels of flavor. So women are rising through the ranks as tasters at many beer companies – 30% of Miller's advanced-level tasters are women.
Could this be why men like beer so much more than women? Because we can actually taste it and they can't? After all, we did invent beer. Maybe we should do a taste test between women-run breweries and breweries headed by men. We have a feeling we'll taste the difference.