7-11 Cups with a Cause
7-11 is hoping to donate over two million dollars to charities with it's Coffee Cup with a Cause campaign. The company announced that it is launching the campaign this month and will run it through-out 2010. During the campaign 7-11 will introduce 20 oz coffee cups that have been designed by celebrities in the entertainment and sports industries.
The proceeds from these cups will benefit the individual charity chosen by the celebrity that designed the cup. The cups can be filled with any hot beverage from 7-11. You can choose your charity by choosing your cup. 7-11 plans to donate at least 2 million regardless of the proceeds from the cups. They are hoping that the cups will raise at least 3 million for a variety of charities across the United States.
Nicole Richie, Joel Madden and Benji Madden kick off the program with month with designed cups that benefit the Richie-Madden Children's Foundation.
You can find out more about the program at Cup with a Cause. One more time… Oh Thank Heaven, for 7-11.
It's great when companies give and give back to the community.
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