Alloy.com

Well-moisturized lips are always in. So don't confuse "matte" with "chapped" or "dry" (yeah, right!). Glossy is still a-ok for Mod-inspired make-up (i.e. nude, glistening lips with dark, smokey eyes). But in general, a matte sheen is preferable -- in other words, soft yet un-shiny. For ideas on how to go matte, check the lip color on Emma Roberts, Keira Knightley, Hilary Duff, Natalie Portman, and Rachel Bilson. Think you'll take the plunge and get matte-ified? Sound off now!