Video: This Fruit Snacks Commercial Was Directed By David Lynch

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Okay, not really. But it's creepy enough so that it seems like it could have been!

How did that delicious fruit roll-up coccoon get in the closet? How did the child get in the coccoon? Why are they speaking in whispers? Is one of them going to eat the other? This clip poses more spooky, unanswerable questions than Twin Peaks. This all leads me to believe that the commercial is directed not at children, but the second biggest consumer of fruit snacks: stoners in their twenties and beyond. Way to reach your target demo, General Mills.

(Via Copyranter)