Happy (Belated) National Lipstick Day! Yes, it's a real holiday, along with National Watermelon Day, National Raspberry Cream Pie Day and National Fruitcake Toss Day. (Look them up, they're all real.) National Lipstick Day may not be as big as New Year's Eve and Christmas quite yet, but July 29 is still a big deal, especially among beauty lovers.
The way to celebrate National Lipstick Day is obviously with a brand new lipstick. And what better time is there to stock up on one, two, or maybe four new lipstick colors? You could select cult classic shades or restock your favorite ones, but why not try some brand new lippies? In honor of the occasion, check out 18 of the best new lipstick launches that are worthy of a spot in your makeup bag.
1. Lipstick Queen Nothing But Nudes
Finding the right nude lipstick isn't as easy as you think. The wrong shade can wash you out or look like you're wearing foundation on your mouth. Lipstick Queen's new trio of nude lipsticks are actually universally flattering for a my-lips-but-better finish. Get it here for $24!
2. Givenchy Le Rouge Sculpt Two-Tone Lipstick
How many red lipsticks do you own? And how many of them have a two-tone bullet with a black tip? Exactly. This one does making it perfect for an ombre look. Don't worry, it actually comes out looking very cool. Get it here for $38!
3. Essence Metal Shock Lipstick
Have you been admiring glitter lipsticks on Instagram, but you're not sure whether they're actually for you? This budget-friendly lippie allows you to try the trend without major commitment. However, we're sure you'll love the dazzling-but-hydrating formula after one swipe. Get it here for $4.99!
4. Zoya Violette Lipstick
Zoya doesn't just have amazing nail polishes. The brand also has fantastic lipsticks. This one is a gorgeous amethyst purple that's as pretty as the gemstone. Plus, it stays on for four to six hours. Get it here for $12!
5. Milani Amore Matte Metallic Lip Crème
Fans of Milani's Amore Matte Metallic Lip Crème will want to check out the latest color offerings including this warm bronze shade, Charismatic. You might think that a lipstick can't be matte and metallic, but the multidimensional finish on this one proves that it can. Get it here for $9!
6. Bite Beauty Amuse Bouche Liquified Lipstick
There are a lot of liquid lipsticks but this is a "liquified" lipstick. It's packed with pigment and has a glassy liquid finish. Even if you think the solid Amuse Bouche Lipsticks are perfection, you will want to this try version. Trust. Get it here for $24!
7. Butter London Plush Rush Satin Matte Lipstick
There are countless matte lipsticks out there, but when you have a new launch that keeps selling out, you know it's good. Butter London's lippies have proven to be very popular thanks to their plush velvet look. Get it here for $22!
8. Hourglass Confession Ultra Slim High Intensity Refillable Lipstick
Just take a look at that elegant package. While it's easy to mistake it for an eyeliner, this is definitely a lipstick—and a refillable one at that. The sleek shape means you can use it to line and fill in your pout. Get it here for $34!
9. Clinique + Jonathan Adler: Pop Lip Colour + Primer
There are some lipsticks that we want for the packaging alone. This is definitely one of them. It has a cool Art Deco design thanks to the collab with Jonathan Adler. However, the products don't let us down, either. The colors are inspired by popular vacation spots and they're oh-so-pretty. Get it here for $22!
10. Stay All Day Liquid Lipstick - Spring Shades
It's time to update your Stay All Day Liquid Lipstick collection with the latest spring shades. There are five new matte lipsticks that range from soft pinks to vampy reds. Our suggestion? Get them all. Get it here for $22!
11. Anastasia Beverly Hills Matte Lipstick
Anastasia Beverly Hills
Most brands started off with solid lipsticks before they moved on to liquid ones. Anastasia Beverly Hills did the opposite, and just launched its first-ever matte solid lipstick. Spoiler alert: The range is as good as the liquid ones. Get it here for $18!
12. Too Faced Melted Latex Liquified High Shine Lipstick
There are more lipsticks beyond cream, matte and metallic. Case in point: This new Liquified High Shine Lipstick. It has a latex finish that could rival any gloss'. Get it here for $21!
13. Smashbox Be Legendary Lipstick
Want a matte lipstick? What about a satin one? You can choose either option with Smashbox's Be Legendary Lipsticks. And you have a whopping 56 colors to pick from. Get it here for $21!
14. The Beauty Crop GRLPWR Liquid Lipstick
The Beauty Crop
Obsessed with matte liquid lipsticks? Add this one to your collection. It has the rich velvet finish we want in a matte lipstick but a creamy texture that makes it comfortable to wear. Get it here for $14.95!
15. Clé de Peau Beauté Lipstick
Clé de Peau Beauté definitely is not as affordable as our favorite drugstore brands, but it's worth splurging on an amazing product. The lippie makes your pout look larger without any tingling. Plus, the unique petal-shaped tip makes it a cinch to perfect the contours of lips. Get it here for $65!
16. Nudestix Magnetic Matte Lip Color
You may only have one package in your makeup bag, but this product delivers the benefits of a lip liner, lip stain and lip color. And it definitely lives up to its name. Once it's applied, it is like a magnet on your lips. You don't have to worry about it ending up on your teeth. Get it here for $24!
17. Tarte Tarteist Quick Dry Matte Lip Paint
Grab up this Lip Paint quick because it's limited-edition. It has everything we want in a liquid lipstick: It's got full coverage, long-lasting wear and a gorgeous matte finish. And that mint color slays. Get it here for $16!
18. LANEIGE Two Tone Lipstick
Yes, two-tone lipstick is definitely a thing now. This innovative split bullet has a semi-matte lipstick and a soft lip gloss. Swipe it on for an ombre lip with minimal effort. Get it here for $27!
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