18 New Lipstick Releases That You Should Be Buying ASAP

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Sony Music

Happy (Belated) National Lipstick Day! Yes, it's a real holiday, along with National Watermelon Day, National Raspberry Cream Pie Day and National Fruitcake Toss Day. (Look them up, they're all real.) National Lipstick Day may not be as big as New Year's Eve and Christmas quite yet, but July 29 is still a big deal, especially among beauty lovers.

The way to celebrate National Lipstick Day is obviously with a brand new lipstick. And what better time is there to stock up on one, two, or maybe four new lipstick colors? You could select cult classic shades or restock your favorite ones, but why not try some brand new lippies? In honor of the occasion, check out 18 of the best new lipstick launches that are worthy of a spot in your makeup bag.