Vampire Diaries Viral Campaign Somehow Worse Than True Blood’s

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I don't get it. Is there some sort of rule now where shows about teenage vampires have to be promoted in the most obtuse, alarming way possible? How will this make me want to watch Vampire Diaries? How am I even supposed to know this is an ad for that show? I'm going to be too busy at the woman's clinic!

Then again, at least this is a billboard and not an entire website that slowly infiltrates Gawker articles, so it still beats out True Blood‘s Bloodcopy fiasco of yesteryear. But as terrible marketing schemes go, these two are really neck and neck.

I'll be here all night folks, tip your waiter.