Thursday Night Ratings For Ugly Betty

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The ratings are in for Thursday night, and for Ugly Betty, it’s a mixed bag.  Survivor: China won the timeslot, and Betty’s premiere ratings were down from last year’s.  But last year’s premiere was super-hyped and it was a pilot, so that’s probably not the best comparison. 

ABC’s two other programs on the night, the season two premiere of Ugly Betty and the series premiere of Big Shots, perform well, but Ugly Betty was off a good deal from its series premiere last year, and Big Shots opened in a slightly weaker position than last year’s timeslot occupant (the now canceled Six Degrees) did, losing out to CBS’s relocated Without A Trace, which won the timeslot.

8:00 p.m.: The season two premiere of Ugly Betty (7.4/12 HH rating/share, 11.05M viewers, 3.8/11 A18-49 rating/share) was, expectedly, down from last year’s inflated series premiere numbers. A fairer comparison for a sophomore series would be a measurement against where it ended last year, and in that case the news is much better. But, you can’t ignore the season premiere comparison, what with the 5.27 million or 32% decline among both households and viewers and the 24% decline among adults 18-49. If anything, those numbers show just how much more powerful the series could have been, had it remained more consistent throughout last season.

  • Season premiere comparison (September 28, 2006):
    • Households – 10.8/17 to 7.4/12
    • Viewers – 16.32M to 11.05M
    • Adults 18-49 – 5.0/14 to 3.8/11
  • Episode-to-episode numbers (May 17, 2007):
    • Households – 7.1/11 to 7.4/12
    • Viewers – 10.50M to 11.05M
    • Adults 18-49 – 3.6/11 to 3.8/11

 With the strong writing that was evident last night, and the soap-opera feel of the storylines, I’d say Betty is on solid footing.  There are more than half a million new viewers since last May, and most of those will be hooked (IMHO).

Can’t wait to see the numbers from the UK, when it airs over there.

Source: Entertainment Now