Pretty Sure Taylor Swift’s Rep Just Started The Rumor That She’s Dating Zach Braff

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Taylor Swift nodding GIF(via)

Taylor Swift‘s rep wants to be very clear that she is not dating Zach Braff, okay? So get that idea out of your head. Unless it wasn't in your head to start out with, in which case, get it on in there!

You know that thing where you have something you want to happen, but you don't want to suggest it yourself, so you just shout it out in a crowded area? And then as soon as someone goes, “Wait, who said that?”, you go, “Wait, who said that?” too? I feel like that may be a tactic that Taylor Swift's team employed just now, except the slightly fancier version.

Yesterday, a website called Sugarscape posted a story about Taylor and Zach getting closer after Zach's recent break up with his girlfriend, who's named Taylor Bagley, confusingly enough. They were photographed hanging out backstage at Zach's current Broadway show last month, but Sugarscape claims to have a source via Heat alleging that things go back way further than that:

“Taylor [Swift] and Zach have had a flirty relationship for a while, and [the other] Taylor was always jealous – it was part of the reason they broke up. She and Zach were even posing for selfies and posting them online while Zach and [the other] Taylor were in the process of split up.”

How scandalous! But don't worry, this ‘insider' tones it down a little bit for the description of their supposed relationship, bringing it back to a nice comfortable vanilla:

“Zach likes Taylor and is keen to pursue a romance. She's into it, too. They've been hanging out in New York while he's in the play Bullets Over Broadway. He'll head to her TriBeca apartment after the show, and theyre often spotted at Union Square Farmers' Market. They like going to see bands at warehouse parties, too. Zach's keen to keep this out of the public eye – he doesn't want to be part of her songwriting – and Taylor says she's ready for something more mature now.”

Let me tell you, as someone who's read quite a few rumors of new celebrity relationships in my day, that's A. very tame and B. pretty flattering. The farmer's market? Bands at warehouse parties? Taylor being ready for a more mature relationship? This has all the earmarks of a planted story, and even more so because her reps actually responded to it, telling Us Weekly:

“Despite the rumors, Taylor has never been on a date with Mr. Braff, and he has never been to her home. Like, never. Ever.”

Again, based on my experience, it's extremely rare for a spokesperson to respond to a rumor running on just one site. That'd be like if we wrote a story suggesting that Taylor and Chris Pine were seen ‘canoodling', and Taylor's reps released a statement to People denying it. That would never happen, right? I mean I think we're great and smart and funny, but her team has nothing to gain from engaging us, y'know?

It gets way less coverage if they ignore it, so why are they making such a big deal unless they want to get the thought into our heads? INCEPTION. SWIFT-CEPTION.