Snap This: Jesse Eisenberg and Aziz Ansari Serve You a Pizza

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As part of the promotion for their new movie 30 Minutes or Less, Aziz Ansari and Jesse Eisenberg served pizzas to some (carefully selected, I'm sure) patrons at Pizza Rustica in Los Angeles. The movie is about a pizza delivery guy (that would be Jesse) who gets kidnapped by some bad guys (one of whom is Danny McBride from Eastbound and Down) and forced to rob a bank. And somehow that makes sense related to this pizzeria photo op? Did the patrons actually have to pay for their slices?