Entertainment

Lindsay Lohan’s 6126 collection not just leggings anymore

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SPL146884_028Lindsay Lohan's new 6126 collection won't just be leggings.

Apparently, Lindsay is expanding to a contemporary apparel line for fall 2010, according to WWD, with more brand extensions set for 2011 that will include cosmetics, handbags and more! (View some of the designs)

On Twitter Tuesday, Lindsay said she needed more Twitter followers for this very reason.

“i need MORE followers i am so sad about this, how can i tell everyone about my 6126 full collection COMING OUT! all clothing.”

Kristi Kaylor from 6126 LLC in Beverly Hills, and Henri Levy of Los Angeles’ DNAM Apparel, which will manufacture the line under license, spoke to WWD about the expansion.

“We’ve had amazing success with the leggings line,” Kaylor told WWD. “We have a great business with Neiman Marcus and several hundred great specialty stores. [DNAM Apparel] was the perfect partner to work with 6126 and grow it as a lifestyle brand. We’re launching the full clothing collection next year, and a cosmetics line, handbags, shoes, jewelry in spring 2011.”

The fall 2010 apparel line will include 100 pieces with the spring 2011 line expected to have 150 pieces. Prices will wholesale ranging from $18 for basic leggings to $300 for a leather jacket, WWD said. Average retail price points will fall between $100 and $150. The 6126 leggings currently retail from $68 to $120, WWD said.

“It’ll be a young contemporary price point with contemporary styling,” Kaylor told WWD. “We’re conscious of it in the sense that we have great price points and quality products. The vision is to offer customers something that they don’t have in the marketplace today, items that go back with leggings: blazers, dresses and tops.”

The line will retail at places such as Neiman Marcus, Bloomingdale’s, Macy’s, Nordstrom and specialty stores nationwide, plus Harrods, Lane Crawford, Kitson Japan and Isetan internationally, WWD reported.

Kaylor estimated sales of $3 million a year for the leggings, while Levy estimated the clothing collection’s sales will be $10 million wholesale in the first 12 months, WWD said.

According to WWD, Lindsay filmed an episode of Bravo’s Double Exposure, set to air in January, as a way to advertise the new expansion. Two photographers featured on the show covered her shooting 6126’s spring 2010 campaign. Some of the photos will be used to launch the apparel line.

Kaylor told WWD that Lindsay is a “hands-on partner” working with designers in her apartment earlier this month and throwing a working lunch for the design team at E. Baldi restaurant in Beverly Hills.

“She’s not a celebrity who lends her name to a brand,” Kaylord told WWD. “She’s intimately involved from Day One. She picks fabrics. She looks at trims. She picks buttons. She doesn’t let anything go into production without trying it on.”

My reaction? Lindsay has been planning this for a while it seems and I'm pretty excited that the news is coming out now! Now things are beginning to make sense – her Twitter comment, the lunch at E. Baldi's, etc. I'm curious to see Lindsay on Double Exposure.

Image: splashnewsonline.com

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