It's only been a month since Lauren announced she was halting production on her clothing line to lower the price point a bit, and now she is revealing that she's launching a new line for Kohl's. "It is a California chic line," she tells Us of the new brand, LC Lauren Conrad. "It is a little more casual. They are basically trying to take that California style and make it accessible everywhere." The line, which consists of only apparel as of now, but may expand to include shoes, jewelry, handbags, intimates and sleepwear, starts at $20. Talk about lowering the price point! "My family has always shopped at Kohl's, so I've always known about them and I think that they do a really great job," Lauren says. What do you think of her decision to go discount?