Over the past week, we've seen a bunch of pics of Paris Hilton with an old shaman wearing an orange robe, who urged her to give a diamond necklace to a stanger. "He's really changed my life," Paris had told the paparazzi, saying she offered the necklace "because the greatest gift is to give." "That's odd," we thought, but we figured it was either Paris' way of getting attention. We smelled something fishy with the story, so we decided not to report it.

Then, we heard that the gray-haired man was actually an actor named Maxie Santillan Jr., who has appeared on shows like CSI and My Name Is Earl. "Paris is an idiot!" we figured, thinking that the guy tricked Paris into thinking he's a mystic.

But neither of our reactions was right! Paris was actually hanging with Maxie as a stunt for a new show (yes, another one) from Ashton Kutcher -- Pop Fiction, which premieres on E! this Sunday night.

The show is actually pretty genius -- it pranks on the paparazzi and gullible media outlets with fake celeb stories. The show's premise has been kept so hush-hush that even E!'s website has fallen victim to reporting some of the hoax stories the show has cooked up. And celebs, who were the targets of Ashton's Punk'd, have been very enthusiastic about helping to play tricks on the media. "You're speaking their language. We live in a culture that's driven by media and obsessed with celebrity, to the point where they don't have private lives anymore," Ashton's producing partner Jason Goldberg tells USA Today. "Two people going out to eat turns into, 'They're engaged.' It's a feeding frenzy. It's dangerous and it's irresponsible in some cases. We're having fun, but we want to say to people, 'Can you really believe everything you read and see?'" Well, apparently not!

We're so tuning in -- are you?! Sound off below